One feature we especially liked was the two-sided report for affiliates and their customers, which helps ensure inclusivity. Tapfiliate is a reliable, feature-rich affiliate marketing tool with over 2,000 clients in the eCommerce and SaaS spaces. Our software smooths out every part of your affiliate process, all the way from sourcing and research to revenue tracking and affiliate management. Whether you are an affiliate or a merchant, it is essential that the affiliate strategy you engage in is sustainable and provides the necessary resources to create quality content.
Additionally, Tapfiliate gives brands access to a variety of other management and recruitment tools, earning it a spot among the top affiliate networks for growing an ecommerce brand as well. The affiliate tracking software that a brand opts to leverage should be easy-to-use, simple to navigate, and provide dashboard summaries for all of the brand’s campaigns and partnerships. Based on all these conditions, you should choose which of the two solutions is more suitable for you – affiliate networks or affiliate tracking software.
Affiliate tracking is the process used by affiliate networks and software to attribute conversions. Affiliate tracking software should include detailed reports with filters and segmentation to inform business decisions. If you can’t figure out how much revenue an affiliate brought you this quarter, the tool won’t help you assess performance. An affiliate tracking tool should give you a bird’s eye view of your entire affiliate program. Many brands implement performance marketing strategies such as affiliate marketing because of their cost-effective, low-risk, high-ROI nature. While this is all true, it is still necessary to optimize affiliate performance to get the most out of the methodology.
Getting started is easy
Put simply, marketing attribution is a process of evaluating the touchpoints a customer encounters along the journey to purchase. If you don’t know much about various attribution models, take a look at this article on how to choose an attribution model for your business. If you need a benchmark, an average conversion rate in the affiliate marketing industry ranges from 0.5% to 1%. If you’re going to invest in your affiliate marketing strategy, then you need to start with the right software. While free affiliate software sounds appealing, there are generally limits on the number of affiliates you can have, and fees on your earnings. You might have some startup costs with software like AffiliateWP, but you have no restrictions and everything is geared towards growing your business.
If Post Affiliate Pro fixes this, it can easily be one of the best affiliate tracking software there is because it is affordable for the features it offers. There are also reports of affiliates not being able to reach customer support directly. Excellent affiliate marketing software should provide brands with all the tools needed to launch, promote, and grow their affiliate program. Great affiliate software solutions enable brands to easily launch affiliate programs and track referrals and sales made by their affiliate partners.
Shopify Affiliate Tracking 101 | Affiliate Management Guide
This kind of solution will make your cooperation with affiliates smoother and more effective, ultimately resulting in higher revenue. Affiliate networks bring affiliates and merchants together through an online platform. It is a digital marketplace where affiliate offers are added by merchants that publishers can choose from. Affiliate networks are one of the two most commonly used methods of looking for affiliate offers and finding affiliate partners. Now you know the most common affiliate tracking methods, it’s time to get to know the software that will help you manage your affiliate tracking.
Use Affilimate to aggregate, optimize, and grow your website’s affiliate revenue with smarter tracking. And the main way we’ll improve our affiliate conversion tracking is through SubIDs. But clearly, you’re here and you want to see exactly how to track affiliate conversions in a fast, sane, and accurate way. Is there an affiliate program with little or no setup fees that works on the basis of commission for sales made. Impact lets you track customer interactions across different devices. Its cross-device tracking feature gives you a detailed picture of your customer journey and the devices your affiliates and customers are using.
These issues notwithstanding, Post Affiliate Pro is ideal for ecommerce brands, as it can integrate seamlessly with dozens of shopping cart systems including Shopify, 3dcart, AbleCommerce, and many more. We offer affiliate marketing tracking management extensive customer support and are on hand to help you with any problems. This gives you three integrations and 12 months of data retention, as well as Google Analytics, Facebook Pixel, and Bing integrations.
You could then investigate this further to find out why and if you don’t find a fix for it, exclude mobile traffic in campaigns that lead to this landing page in order to save unnecessary costs. If you want to make your Shopify affiliate program a success, it’s essential to make sure you follow some expert-offered advice. However, it doesn’t provide affiliate promotional tools like most other platforms, and pricing is on the steeper side at $279 a month for the Professional plan and $799 a month for the Enterprise plan. At the same time, they should offer their clients peace of mind by providing the highest level of fraud detection and other security features. The most successful publishers in the affiliate marketing space combine the two to get the best of both worlds. Maybe you’ve used Google Analytics, but it’s not enough to attribute unique referrals and codes to your affiliate network.
- It provides a customizable dashboard and a variety of reports and specialized tools.
- Additionally you will gain insights on the customer life time value, whether it is a returning customer, how often and at what times the user visits your website.
- This typically is done through a custom link or code provided by the brand.
Post Affiliate Pro is a widely used affiliate management, marketing, and tracking tool in one. Moreover, this plugin offers smart fraud detection technology that serves to detect and prevent affiliate fraud, thereby keeping a brand’s program safe. Affiliate marketing is a win-win scenario both for brands and for partners.